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Cebu Pacific Air : ウィキペディア英語版
Cebu Pacific

Cebu Air, Inc., operating as Cebu Pacific, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila, the Philippines.〔"(Call Center / Guest Services / Product Ideas )." Cebu Pacific. Retrieved on March 31, 2010.〕 It offers scheduled flights to both domestic and international destinations. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport, Kalibo International Airport
(''CEB eyes Clark'' )〕 Francisco Bangoy International Airport, and Iloilo International Airport.
The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, The company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments. In October 2010, the airline completed an IPO of 30.4% of outstanding shares. Cebu Pacific carried 12.3 million passengers in 2012 and is now the largest carrier in the Philippines.
== History ==

The airline was established on August 26, 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on August 30, 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.〔 It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.
In the 2000s (decade), Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.〔(''Cebu Pacific Flies to Hongkong'' )〕 On March 1, 2002, it commenced thrice-weekly flights to Seoul.〔('' Cebu Pacific takes off for Seoul'' )〕 Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.
The airline resumed its Manila-to-Singapore flights on August 31, 2006〔(''Flies Manila-Singapore'' )〕 and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,〔(''Cebu Pacific Flies direct flight to Singapore from Cebu'' )〕 and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.
In May 2005, Cebu Pacific received two Airbus A320 aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila to Davao City.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.
Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.〔(''Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark'' )〕 Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.〔(''Cebu Pacific now flying Cebu – Clark'' )〕
In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR-72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.〔(''Cebu Pacific orders up to 14 brand new ATR72-500 aircraft'' )〕
On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.
In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.
On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.〔(''Philippines' Cebu Pacific to by 4 more ATR turbo-prop planes'' )〕
On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008. The initial two ATRs fly on routes such as Cebu to Bacolod.
Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.
On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006〔('' Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth'' )〕
On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.
In August 2009, Cebu Pacific became the first airline in the Philippines to use social media.
The airline created a fanpage on Facebook (()) and a Twitter account ((@CebuPacificAir )).〔(''Why time is running out for the Singapore Airlines brand to get into Web 2.0'' )〕
In September 2010, a video surfaced on the popular video sharing website YouTube which showed three female flight attendants dancing along to two popular pop songs (Just Dance by Lady Gaga and California Gurls by Katy Perry) as they performed the safety demonstration. The video subsequently became a viral video.〔(''Cebu Pacific FAs dancing'' )〕
On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila to Beijing. The airline targets to reach the 100 million passengers mark in 2015.〔(''Cebu Pacific Reaches 50 Million Passengers Mark'' )〕
Cebu Pacific is planning to commence international long-haul flights to Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300.〔 The first long haul flight commenced to Dubai, United Arab Emirates on October 7, 2013.
Cebu Pacific is also applying for rights for a daily service to Auckland, New Zealand.〔http://www.stuff.co.nz/travel/news/9970707/Plans-for-direct-flights-from-the-Philippines〕
Cebu Pacific will open flights between Manila and Kuwait which began September 2, 2014 while flights between Manila and Sydney began on September 9, 2014.
In September 2014, Cebu Pacific announced non-stop, thrice-weekly flights between Manila and Dammam in Saudi Arabia which started on October 4, 2014 and Riyadh on October 1, 2014.
〔http://www.abs-cbnnews.com/business/09/05/14/cebu-pacific-offers-p1-fare-saudi-arabia〕
On March 2, 2015, Cebu Pacific announced that it would cancel twice-weekly flights between Manila and Dammam on March 29, 2015.〔http://airlineroute.net/2015/03/02/5j-dmm-s15cxld/〕 The airline later announced that they would commence flights to Doha, Qatar from Manila, starting June 4, 2015.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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